The problem statement:

When buying technology (Example a Laptop) most consumers are well aware of their everyday requirements (Example working with multiple spreadsheets), but do not know what technology will best meet those requirements within their budget. These consumers are not able to distinguish between technical jargon (Example 4GB, Dual Channel, 800 MHz, 5400RPM) and relies mostly on the opinion of an electronic stores sales consultant, which in cases is biased towards their own preference and to products where higher commission can be made. In addition with the current economic conditions consumers are looking to find the best deals that match their requirements in close proximity to where they live.

Introduction:

EASYBUY.co.za is a web based and mobile application that addresses the above mentioned problem by offering consumers a web-based and mobile application service that allows them to find the right technology best suited to their requirements and budget in close proximity to where they live. (Incl. that available on the internet).

It works as follows: