Conclusion

The service is deemed feasible and seen as a lucrative opportunity. It is considered to be the right time to launch the products due to current customer trends (Adoption of internet, Price sensitivity, Information overload). The business is still in its ideation phase and has not yet been registered. The domain name easybuy.co.za has been acquired and considered relevant, short (important characteristic of a domain name) and easy to remember. Although easybuy.co.za is a relative generic name, it is suggested that an appealing mascot should be incorporated in the brand building efforts that form a connotation to the name/domain.

Thank you.

Created by Rynhardt Mostert, PGD (UP), 10306227, 082 819 3183